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Preparing 1000 Product Descriptions in a Month — 7 Key Steps

Preparing 1000 Product Descriptions in a Month — 7 Key Steps

Providing the bonafide user experience is a key milestone in the digital transformation of a traditional business. The description of goods is the last step in the creation of such an experience for a future customer, who will navigate your site, check out the available options, and buy one of the thousands of products you have to offer. So, how do you quickly prepare thousands of engaging product descriptions for an online shop, encourage customers to buy, and allow your company to meet its transformation targets?

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6 Necessary Steps to Go Online

6 Necessary Steps to Go Online

Your online sales didn’t take off. Here are 6 steps to make e-commerce work

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5 Hacks for Marketers to Compete Ecommerce Leaders

5 Hacks for Marketers to Compete Ecommerce Leaders

What a marketer should do to bring the company to the top ranks of online retailers? Should he/she buy a banner or YouTube advertising? There are more efficient ways of boosting online sales and all of them rely on quality content. Let’s take a closer look at the content which will transform the company into an e-commerce leader.

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How to Explain Innovative Technology With Infographics — Case of Romand

How to Explain Innovative Technology With Infographics — Case of Romand

Infographic facilitates the perception of information by customers and investors — we’ve already reiterated on this in numerous articles and we keep explaining it to our customers.

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About us

Hi! We' are Top Lead company, and our specialization is visual content. However, we don't make ordinary pictures but translate complex things into visual language. When we do this, your audience does: Why do you need

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The Secret Weapon of Brand Positioning, Forgotten by PR Directors

The Secret Weapon of Brand Positioning, Forgotten by PR Directors

Once a year every communications professional is dealing with annual report. It’s a real boot camp which will remain in the memory of even most experienced PR Director. But there’s a problem — it never attracts attention of a large audience. The project, in which communications department invests enormous amount of time and energy, almost always collects dust somewhere in the depth of "About Us’ section and rarely attracts the attention of the business audience.

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Five Simple Steps to Achieving Content Marketing Kudos

Five Simple Steps to Achieving Content Marketing Kudos

Consumers are no longer paying attention to advertising. They are fed up with standard approaches in TV and print media, as well as classic billboards and online pop-ups. Content marketing is our next frontier. It’s an art of communication with your core audience without trying to sell something. If everything is going right, customers will be queuing for your product. Use these five simple steps if you want to be a Master Yoda of content marketing.

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How to Avoid Turning Your Infographic Into Spam

How to Avoid Turning Your Infographic Into Spam

Reader’s attention is a currency used by marketers to achieve results — clicks, conversions and leads. A weak, useless, unprofessional infographics, produced only for scaling purposes will disappoint readers and corrode engagement.

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16 Useless Infographics

16 Useless Infographics

If it's an image that displays and explains information quickly and clearly, it's an infographic. But we've collected some that are head-craning, eye-squinting, eyebrow-raising nightmares that leave you more confused than before you clicked 'next'. The result is an exciting gallery of infographics that tell you nothing.

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