Words are important. With so many around, it’s easy to forget how beautiful they can be. Simple words can completely change your life, never mind your ecommerce business. In this article, we take a look at some of the linguistic quirks of persuasive product descriptions.
Every day, every person, everywhere in the world, sees several thousand advertisements. As this number of advertisements grows, a consumer’s attention is only growing more scattered. Therefore, we have compiled a selection of our favourite PR campaigns that have successfully attracted the attention of the target audience.
Owning an ecommerce business can feel like a wild goose chase. Just when it feels as if everything is in its rightful place, there’s a new trend sweeping the internet, or a new kid on the block doing it better than you. Your product listings are unquestionably important for your online business, and they can be used in ways that you probably didn’t even know.
There’s rarely been a better time to start selling on Amazon, which is good, considering the amount of money you can make on the platform. But, it’s also bad because, let’s face it, any idiot with an internet connection can set up a seller’s page. Before you set out on your epic selling adventure, you need to ask yourself one simple question: how do you set yourself apart as the skilled entrepreneur you are, from those idiots with an internet connection?
Preparing descriptions of the entire catalogue of an online store is a considerable challenge, even for a larger company than ours. For our first client, a Swiss B2B firm, we developed a text style, built a management system for a large team of copywriters, and eventually helped them to launch their online sales department.
Our special project, Infographic Report Fintech Guide 2018, became a finalist for the Content Marketing Awards 2019 in the Best Special Topic Issue nomination! What is it and how one of the best examples of content in the world was created — we reveal all the secrets.
For several years in a row, Top Lead and the auditing company Baker Tilly Ukraine have been creating annual corporate magazines. In 2019, their coolness was appreciated not only by company employees but also by international content marketing specialists.
Once upon a time when somebody said the word giant, they were referring fictional big people like Goliath, the BFG, and Rubeus Hagrid. In 2019, there are real-life giants who sell things on the internet. Transnational mega-companies are making a lot of money, so it’s worth taking a look at exactly how they are doing it.