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About us

Hi! We' are Top Lead company, and our specialization is visual content. However, we don't make ordinary pictures but translate complex things into visual language. When we do this, your audience does: Why do you need

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The Secret Weapon of Brand Positioning, Forgotten by PR Directors

The Secret Weapon of Brand Positioning, Forgotten by PR Directors

Once a year every communications professional is dealing with annual report. It’s a real boot camp which will remain in the memory of even most experienced PR Director. But there’s a problem — it never attracts attention of a large audience. The project, in which communications department invests enormous amount of time and energy, almost always collects dust somewhere in the depth of "About Us’ section and rarely attracts the attention of the business audience.

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Five Simple Steps to Achieving Content Marketing Kudos

Five Simple Steps to Achieving Content Marketing Kudos

Consumers are no longer paying attention to advertising. They are fed up with standard approaches in TV and print media, as well as classic billboards and online pop-ups. Content marketing is our next frontier. It’s an art of communication with your core audience without trying to sell something. If everything is going right, customers will be queuing for your product. Use these five simple steps if you want to be a Master Yoda of content marketing.

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How to Avoid Turning Your Infographic Into Spam

How to Avoid Turning Your Infographic Into Spam

Reader’s attention is a currency used by marketers to achieve results — clicks, conversions and leads. A weak, useless, unprofessional infographics, produced only for scaling purposes will disappoint readers and corrode engagement.

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16 Useless Infographics

16 Useless Infographics

If it's an image that displays and explains information quickly and clearly, it's an infographic. But we've collected some that are head-craning, eye-squinting, eyebrow-raising nightmares that leave you more confused than before you clicked 'next'. The result is an exciting gallery of infographics that tell you nothing.

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How to Turn Analytical Report Into a Lead Generation Machine

How to Turn Analytical Report Into a Lead Generation Machine

Did you know that in addition to case-studies and white papers that has to be created from scratch, you can generate leads with existing content — analytical reports.

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How to Create a Truly Badass Infographics

How to Create a Truly Badass Infographics

The importance of infographic in business is huge — it plays important role in creation value. Badass infographic tell a visual story, can grab attention and create wonderful customer experience. At the same time it doesn’t mean that all infographics are good. Bad content will have the opposite effect — it will send strong and immediate negative messages to potential customers. Fairly often companies waste money and time on complex infographics that ultimately end up damaging their brand position, while smarter competitors are able to produce effective infographics in half the time.

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