Five players. Three lines. Two teams. One battlefield. One equal, opposite objective: destroy the nexus of the opposing team. On paper, League of Legends seems like a standard video game. But, this year it celebrates its ten year anniversary and its players are as mad for it as they were at the very beginning. So, what is the secret to LoL’s success? We dive deeper to find out.
The dawn of the product specification has finished; welcome to the age of storytelling. Each brand has its own story to tell, and some tell it better than others. In this article, I dissect some of the greatest and worst stories ever told by modern marketing departments; analysing the varying levels of success they have had in doing so.
The recent elections in Ukraine instated two facts upon the world. The first is that comedian and TV host Voldymyr Zelensky is the sixth president of Ukraine, against all the odds. The second is that content is king when you want to get anything done.
Now, a marketer doesn’t have to bore through dozens of case studies in order to find the right marketing strategy. They simply need to take a closer look at how the new Ukrainian President built his campaign with such nous and understanding. Zelensky's team did not buy links nor did they spam remarketing and still, they received 13.5 million votes in the presidential election and get a majority in Parliament.
Overall, the main conclusion of recent political events in Ukraine can be expressed in six simple words: "Mechanical approaches in marketing don’t work". Full stop.
Words are important. With so many around, it’s easy to forget how beautiful they can be. Simple words can completely change your life, never mind your ecommerce business. In this article, we take a look at some of the linguistic quirks of persuasive product descriptions.
Every day, every person, everywhere in the world, sees several thousand advertisements. As this number of advertisements grows, a consumer’s attention is only growing more scattered. Therefore, we have compiled a selection of our favourite PR campaigns that have successfully attracted the attention of the target audience.
Owning an ecommerce business can feel like a wild goose chase. Just when it feels as if everything is in its rightful place, there’s a new trend sweeping the internet, or a new kid on the block doing it better than you. Your product listings are unquestionably important for your online business, and they can be used in ways that you probably didn’t even know.
There’s rarely been a better time to start selling on Amazon, which is good, considering the amount of money you can make on the platform. But, it’s also bad because, let’s face it, any idiot with an internet connection can set up a seller’s page. Before you set out on your epic selling adventure, you need to ask yourself one simple question: how do you set yourself apart as the skilled entrepreneur you are, from those idiots with an internet connection?
Preparing descriptions of the entire catalogue of an online store is a considerable challenge, even for a larger company than ours. For our first client, a Swiss B2B firm, we developed a text style, built a management system for a large team of copywriters, and eventually helped them to launch their online sales department.