To prevent your audience from yawning when you mention your company and the scope of its activity, it is important to learn how to explain a complex product in a simple and interesting way.

The presentation is a perfect way to deliver a message to the audience. The main task of every presentation is to tell a story, so a presentation should be full of graphic elements and easy to understand. We can say that perfect presentation is a combination of good design and reliable and interesting information. Otherwise, the audience won’t get your idea, which is the worst scenario for any speaker. With our tips, you will make a truly impressive presentation.

Five players. Three lines. Two teams. One battlefield. One equal, opposite objective: destroy the nexus of the opposing team. On paper, League of Legends seems like a standard video game. But, this year it celebrates its ten year anniversary and its players are as mad for it as they were at the very beginning. So, what is the secret to LoL’s success? We dive deeper to find out.

The dawn of the product specification has finished; welcome to the age of storytelling. Each brand has its own story to tell, and some tell it better than others. In this article, I dissect some of the greatest and worst stories ever told by modern marketing departments; analysing the varying levels of success they have had in doing so.

The recent elections in Ukraine instated two facts upon the world. The first is that comedian and TV host Voldymyr Zelensky is the sixth president of Ukraine, against all the odds. The second is that content is king when you want to get anything done.
Now, a marketer doesn’t have to bore through dozens of case studies in order to find the right marketing strategy. They simply need to take a closer look at how the new Ukrainian President built his campaign with such nous and understanding. Zelensky's team did not buy links nor did they spam remarketing and still, they received 13.5 million votes in the presidential election and get a majority in Parliament.
Overall, the main conclusion of recent political events in Ukraine can be expressed in six simple words: "Mechanical approaches in marketing don’t work". Full stop.

Words are important. With so many around, it’s easy to forget how beautiful they can be. Simple words can completely change your life, never mind your ecommerce business. In this article, we take a look at some of the linguistic quirks of persuasive product descriptions.

The art of creating stylish and effective infographics requires a combination of different skills. The following tips will help you create stunning infographics that transform your business.

Every day, every person, everywhere in the world, sees several thousand advertisements. As this number of advertisements grows, a consumer’s attention is only growing more scattered. Therefore, we have compiled a selection of our favourite PR campaigns that have successfully attracted the attention of the target audience.