Once a year every communications professional is dealing with annual report. It’s a real boot camp which will remain in the memory of even most experienced PR Director. But there’s a problem — it never attracts attention of a large audience. The project, in which communications department invests enormous amount of time and energy, almost always collects dust somewhere in the depth of "About Us’ section and rarely attracts the attention of the business audience.
Consumers are no longer paying attention to advertising. They are fed up with standard approaches in TV and print media, as well as classic billboards and online pop-ups. Content marketing is our next frontier. It’s an art of communication with your core audience without trying to sell something. If everything is going right, customers will be queuing for your product. Use these five simple steps if you want to be a Master Yoda of content marketing.
Reader’s attention is a currency used by marketers to achieve results — clicks, conversions and leads. A weak, useless, unprofessional infographics, produced only for scaling purposes will disappoint readers and corrode engagement.
If it's an image that displays and explains information quickly and clearly, it's an infographic. But we've collected some that are head-craning, eye-squinting, eyebrow-raising nightmares that leave you more confused than before you clicked 'next'. The result is an exciting gallery of infographics that tell you nothing.
Did you know that in addition to case-studies and white papers that has to be created from scratch, you can generate leads with existing content — analytical reports.
The importance of infographic in business is huge — it plays important role in creation value. Badass infographic tell a visual story, can grab attention and create wonderful customer experience. At the same time it doesn’t mean that all infographics are good. Bad content will have the opposite effect — it will send strong and immediate negative messages to potential customers. Fairly often companies waste money and time on complex infographics that ultimately end up damaging their brand position, while smarter competitors are able to produce effective infographics in half the time.
Friends, Top Lead has won the Best Infographics Series category at the international Content Marketing Awards. More specifically, our infographic report on Ukrainian agribusiness.