The importance of infographic in business is huge — it plays important role in creation value. Badass infographic tell a visual story, can grab attention and create wonderful customer experience. At the same time it doesn’t mean that all infographics are good. Bad content will have the opposite effect — it will send strong and immediate negative messages to potential customers. Fairly often companies waste money and time on complex infographics that ultimately end up damaging their brand position, while smarter competitors are able to produce effective infographics in half the time.