Friends!

We are delighted to announce that our infographic guide to energy has become a finalist for the Content Marketing Awards 2018 in the Best Special Topic Issue category.

This unique project that demonstrates the importance of energy for the economy of Ukraine.

On 35 pages of stylish and easy-to-understand infographics, we explain why the light bulb in your home turns on and why the batteries are hot in winter: what is the energy source, how electricity or heat is generated from it, and how it is delivered to your apartment.

We explained who in Ukraine consumes the most gas, who needs coal, and for whom oil is the basis of business.

We paid special attention to Ukraine's energy independence, how things stand with renewable sources in our country now, and what the forecasts are for the future.

We managed to engage society in a discussion of Ukraine's energy independence.

We tried very hard. And our work has been recognized by world experts in the marketing field. We are extremely happy with this success.

As for the marketing results of the project, we remind you that the "Energy of Ukraine" guide was downloaded by 2,400 people (that's 2,400 leads!), over 100 publications were published in the media about the guide, and the total audience of the project was 115,000 readers (readers, not Facebook reach!). 

The report can be downloaded here.

The report was prepared by the Top Lead content marketing agency with the support of experts from the American Chamber of Commerce in Ukraine and partners: the legal firm AEQUO Law Firm, companies DTEK, Bosch Ukraine, Henry-Bleyzer. The analytical partner is Business Views. Information partners: Naftogaz Ukraine, Interfax-Ukraine news agency, Energy Reform information-analytical publication.

Stay tuned!