If you want to create an eye-catching infographic and get impressive results, follow these simple tips.

Avoid templates

Templates are like a visual caries that corrode the audience's attention. When the reader see the same graphics again and again, he doesn't recognize it like something new and just skip it.

The main aim of every infographic is to grab the attention of a certain audience. You should begin creating an infographic from scratch. It"s a golden rule. Do not use design templates, no matter how good they are. Of course, it will require more time and effort but the return on investment will be huge. Consumers don"t respond well to old ideas and existing concepts. Your infographic concept should be new, fresh and engaging.

Create infographic, not infographic elements

Each infographic should be as unique as data and information it"s presenting. You should avoid using same graphic elements in any new piece of visual information you are creating,

Each infographic should be a stand-alone product that reflects the creativity of the author as well as the importance of the information it seeks to convey.

Create user-friendly infographic

Think about your core audience. It can be using mobile phones or tablet instead of desktop computers and when you prepare a static infographic it will be useful in a mobile format. Make sure that your infographic is accessible to the widest possible audience. In some cases, it may be appropriate to produce a range of infographics in different formats in order to reach a wider audience. It can be a time-consuming process, but it is a good way to maximise audiences and preventing negative implications of an infographic that fails to meet expectations due to inaccessibility.

^{Usual and mobile version of the infographic}

Be as direct, as possible

Avoid design elements that can distract attention from your infographic. Make sure that infographic is direct as possible and without any obstacles. A direct link to the high-quality infographic is a perfect solution. Do not ask your target audience to click through numerous links or pages in order to get to the point and reach infographic. The shortest route is the best one.  

Do not repeat mistakes from this example: too big illustration with unreadable text, arrows show the wrong directions and and there are too much text.

Do a fundamental research

Infographic is a great tool for delivery of information. It"s crucial to have a solid data and information with a credible list of sources. If your research is limited in any way, be sure that your competitors will seize the opportunity to exploit this weakness. Do a solid research, stay ahead of the competition and win credibility among your core audience.

This example of the data for the infographics was taken from a reliable source: Food and Agriculture Organization of the United Nations

^{This example of the data for the infographics was taken from a reliable source: Food and Agriculture Organization of the United Nations}

Infographic is a great tool in today"s communications-drive world. The solid infographic can build a good reputation for a brand. For many consumers of information infographic is just a bunch of beautiful illustrations but marketing professionals know that infographic is a game-changing marketing tool.  

Have a look and write down these simple tips for efficient infographic:

• Be original;
• Keep it simple;
• Create accessible format;
• Do a solid research;

If you can implement these basic guidelines, you should not be wrong.

Infographic is the most effective way of consuming information nowadays and well-executed infographic can be more powerful than a thirty-minute speech. However, it requires a methodological approach in order to achieve desired results. You should always have a consumer in mind.