What a marketer should do to bring the company to the top ranks of online retailers? Should he/she buy a banner or YouTube advertising? There are more efficient ways of boosting online sales and all of them rely on quality cont

Infographic facilitates the perception of information by customers and investors — we’ve already reiterated on this in numerous articles and we keep explaining it to our customers.

At the particular stage, you will be so good at solving customers’ problems that they will strive to learn more about your company. Thus, it will lead them to the link "About the Company" on your website or to downloading your

The presentation is a perfect way to deliver a message to the audience. The main task of every presentation is to tell a story, so a presentation should be full of graphic elements and easy to understand. We can say that perfec

Once a year every communications professional is dealing with annual report. It’s a real boot camp which will remain in the memory of even most experienced PR Director. But there’s a problem — it never attracts attention of a l

Consumers are no longer paying attention to advertising. They are fed up with standard approaches in TV and print media, as well as classic billboards and online pop-ups. Content marketing is our next frontier. It’s an art of c

Reader’s attention is a currency used by marketers to achieve results — clicks, conversions and leads. A weak, useless, unprofessional infographics, produced only for scaling purposes will disappoint readers and corrode engagem

If it's an image that displays and explains information quickly and clearly, it's an infographic. But we've collected some that are head-craning, eye-squinting, eyebrow-raising nightmares that leave you more confused than befor