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5 annual reports that have won international awards and what brought them recognition (for you to repeat in your report)

5 annual reports that have won international awards and what brought them recognition (for you to repeat in your report)

There are two most rewarding moments in the work of a report team leader: when the report is presented, meaning that the work on it is definitely finished, and when it receives a prestigious international award. Our review of award-winning reports and conclusions about the reasons for their success will help you win gold.

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Top Lead has been included in the Forbes NEXT 250 list

Top Lead has been included in the Forbes NEXT 250 list

Forbes Ukraine has published a rating of 250 promising small and medium-sized companies that will create the economy of Ukraine in the future, and Top Lead has been included in this prestigious list!

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How to ensure engagement at your stand at an event: the case of an interactive installation

How to ensure engagement at your stand at an event: the case of an interactive installation

In this article, we share our experience creating interactive installations, a fresh communication tool that will soon be a must-have for event organizers. We explain our work for Ukrainian TechComms Days and provide tips for working on similar projects.

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Revolutionize Your IT Sales Strategy with Visualization Tools

Revolutionize Your IT Sales Strategy with Visualization Tools

In the rapidly evolving IT industry, the art of selling tech solutions is undergoing a transformation. Gone are the days when technical teams were the sole decision-makers in IT purchases. Today, C-Level executives play a crucial role in this process, necessitating a shift in sales strategies. How do you, as a sales professional, communicate the value of complex IT solutions to these top executives, particularly those without a technical background? The answer lies in the power of visualization.

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An unprecedented victory: Top Lead wins Oscar in content marketing

An unprecedented victory: Top Lead wins Oscar in content marketing

Our team got Special Recognition in the Agency of the Year category at the Content Marketing Award 2023, and two of our works were finalists in the Visual Storytelling — Best Infographic Series category. We were the only company in Ukraine and Eastern Europe to receive these awards.

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Creating an eye-candy piece of content. What can big data visualization show to your customers and others?

Creating an eye-candy piece of content. What can big data visualization show to your customers and others?

Big data is a secret communication resource that almost every company has but often remains underestimated. How can you use it for your business? Here are some real-life examples.

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Top Lead is a two-time finalist of the 2023 Content Marketing Awards!

Top Lead is a two-time finalist of the 2023 Content Marketing Awards!

Two of our projects are among the best in the world in the Visual Storytelling — Best Infographic Series nomination.

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McKinsey analysts took the world apart with big data and infographics. Review of the Content Marketing Awards winner

McKinsey analysts took the world apart with big data and infographics. Review of the Content Marketing Awards winner

A Content Marketing Awards finalist reviews the work of a Content Marketing Awards winner.

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Don't make huge reports, prepare one infographic! 7 examples of laconic content for communications

Don't make huge reports, prepare one infographic! 7 examples of laconic content for communications

Does it seem that communicating complex topics always requires complex solutions? In this short article, we'll provide seven examples showing this is not true. We'll prove that even the most complex issue can be turned into one (or few) pieces of content that will take a short time to process, save you time, and still bring excellent results.

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