How to Turn Analytical Report Into a Lead Generation Machine
Yes, you heard it right. Analytical report is an essential part of any planning process in business. It can be released constantly but if you are using analytical report as tool for brand awareness and demonstration of your expertise, you should know that you are missing a very good opportunity. An analytical report may be easily transformed into a high engaging content pillar and effective lead generation machine.
Are you kidding me?
No, we are serious as ever. Despite its boring format you should use analytical report as tool for deep diving into particular things. Let"s have a look at common workflow of creating analytical report. First of all you gather all relevant information and data, spend time to create a report where everything is reflected clearly. Then you upload and publish it on company"s website and after that a life cycle of analytical report ends.
But you should squeeze out a maximum from it. Analytical report is a source of information, so you should use it properly and turn into advantage. With reports help you can get contact details of potential clients, interested in your company. Report can be useful for you and potential clients that needed information about your company.
There"s a simple solution which will help you to transform a brand awareness tool into a database of potential clients. Many marketers use gated services. It means that potential customer, who wants to study report and get relevant information, has to register at your website and submit contact details. In order to get this done you need to convert an analytical report into an effective lead generation machine.
Start with adding infographic into report
Report, which consists only text, will be boring for your reader who will lose interest after the second page. Infographic will make your report visually attractive and interesting. But be aware of putting infographic elements everywhere. For example you can recreate a contents section completely with infographic.
Work on eye-catching cover
Time of template design is finished. A blue cover, with a gold word "Report" won"t work today. Be creative and make something new and unique. A cover is a first page of your report, it"s like a title of an article which defines if a person read it. You must do everything possible to "force" a person to open your report. A cover is extremely important and it"s necessary to pay attention to it. Therefore, even if your report is composed good and is interesting it will remain unread.
Promote your report
Your blog is a perfect place for report promotion. Start working and preparing your audience. A promo message will warm the interest. A smart step is to post a teaser — a charticle with visual elements from future report. Create a post that you worked on awesome content, it"s finished and everyone can download and read it. Promotion is an important part of anything as it"s a perfect way to generate interest. Don"t miss this opportunity and people will be counting days for report release date.
Create landing page
Landing page is a useful tool, which should be used properly. If your content is unique — don"t share it for free. Let your content be useful and create a landing page that will become a part of lead generation machine.
If you are a professional marketer, forget about boring analytical report and make an impressive infographic report. A good infographic won"t be missed. Moreover, people like non-standard and visual content, which delivers necessary information in an interesting way.
A lead generation machine will definitely help you to get contact details of your potential customers. This information will help you to develop your business, so it"s a win-win situation for your business. However, if you want to succed — bookmark this page or even print out tips mentioned above. It"s hard to overestimate the role of necessary information, especially when we talk about business.
You have to transform content into your personal advantage. It means that analytical report has to be transformed into a top-class lead generation machine, which will give you all necessary information. It may also help you to understand how to make your company even more popular.