Owning an ecommerce business can feel like a wild goose chase. Just when it feels as if everything is in its rightful place, there’s a new trend sweeping the internet, or a new kid on the block doing it better than you. Your product listings are unquestionably important for your online business, and they can be used in ways that you probably didn’t even know.
There’s rarely been a better time to start selling on Amazon, which is good, considering the amount of money you can make on the platform. But, it’s also bad because, let’s face it, any idiot with an internet connection can set up a seller’s page. Before you set out on your epic selling adventure, you need to ask yourself one simple question: how do you set yourself apart as the skilled entrepreneur you are, from those idiots with an internet connection?
Preparing descriptions of the entire catalogue of an online store is a considerable challenge, even for a larger company than ours. For our first client, a Swiss B2B firm, we developed a text style, built a management system for a large team of copywriters, and eventually helped them to launch their online sales department.
Our special project, Infographic Report Fintech Guide 2018, became a finalist for the Content Marketing Awards 2019 in the Best Special Topic Issue nomination! What is it and how one of the best examples of content in the world was created — we reveal all the secrets.
Once upon a time when somebody said the word giant, they were referring fictional big people like Goliath, the BFG, and Rubeus Hagrid. In 2019, there are real-life giants who sell things on the internet. Transnational mega-companies are making a lot of money, so it’s worth taking a look at exactly how they are doing it.
With the world of selling shifting beneath them, modern ecommerce businesses need to find ways to stay on their feet. High rates of shopping cart abandonment are a symptom of a failing webshop. Luckily, there are ways to overcome it.
There are countless ways to make your products more attractive to customers: by putting together a short educational video, drawing detailed illustrations, or conjuring insightful infographics. Each one of these methods has its own advantages and disadvantages, but we’re here to tell you a cost-effective way of providing each one of your products with a unique identity. "So what’s the secret?" we hear you ask. It all lies in a good story.
Providing the bonafide user experience is a key milestone in the digital transformation of a traditional business. The description of goods is the last step in the creation of such an experience for a future customer, who will navigate your site, check out the available options, and buy one of the thousands of products you have to offer. So, how do you quickly prepare thousands of engaging product descriptions for an online shop, encourage customers to buy, and allow your company to meet its transformation targets?
Your online sales didn’t take off. Here are 6 steps to make e-commerce work