Preparing descriptions of the entire catalogue of an online store is a considerable challenge, even for a larger company than ours. For our first client, a Swiss B2B firm, we developed a text style, built a management system for a large team of copywriters, and eventually helped them to launch their online sales department.
Our special project, Infographic Report Fintech Guide 2018, became a finalist for the Content Marketing Awards 2019 in the Best Special Topic Issue nomination! What is it and how one of the best examples of content in the world was created — we reveal all the secrets.
Once upon a time when somebody said the word giant, they were referring fictional big people like Goliath, the BFG, and Rubeus Hagrid. In 2019, there are real-life giants who sell things on the internet. Transnational mega-companies are making a lot of money, so it’s worth taking a look at exactly how they are doing it.
With the world of selling shifting beneath them, modern ecommerce businesses need to find ways to stay on their feet. High rates of shopping cart abandonment are a symptom of a failing webshop. Luckily, there are ways to overcome it.
There are countless ways to make your products more attractive to customers: by putting together a short educational video, drawing detailed illustrations, or conjuring insightful infographics. Each one of these methods has its own advantages and disadvantages, but we’re here to tell you a cost-effective way of providing each one of your products with a unique identity. "So what’s the secret?" we hear you ask. It all lies in a good story.
Providing the bonafide user experience is a key milestone in the digital transformation of a traditional business. The description of goods is the last step in the creation of such an experience for a future customer, who will navigate your site, check out the available options, and buy one of the thousands of products you have to offer. So, how do you quickly prepare thousands of engaging product descriptions for an online shop, encourage customers to buy, and allow your company to meet its transformation targets?
What a marketer should do to bring the company to the top ranks of online retailers? Should he/she buy a banner or YouTube advertising? There are more efficient ways of boosting online sales and all of them rely on quality content. Let’s take a closer look at the content which will transform the company into an e-commerce leader.
Infographic facilitates the perception of information by customers and investors — we’ve already reiterated on this in numerous articles and we keep explaining it to our customers.