The recent elections in Ukraine instated two facts upon the world. The first is that comedian and TV host Voldymyr Zelensky is the sixth president of Ukraine, against all the odds. The second is that content is king when you want to get anything done.
Now, a marketer doesn’t have to bore through dozens of case studies in order to find the right marketing strategy. They simply need to take a closer look at how the new Ukrainian President built his campaign with such nous and understanding. Zelensky's team did not buy links nor did they spam remarketing and still, they received 13.5 million votes in the presidential election and get a majority in Parliament.
Overall, the main conclusion of recent political events in Ukraine can be expressed in six simple words: "Mechanical approaches in marketing don’t work". Full stop.
Words are important. With so many around, it’s easy to forget how beautiful they can be. Simple words can completely change your life, never mind your ecommerce business. In this article, we take a look at some of the linguistic quirks of persuasive product descriptions.
The art of creating stylish and effective infographics requires a combination of different skills. The following tips will help you create stunning infographics that transform your business.
Every day, every person, everywhere in the world, sees several thousand advertisements. As this number of advertisements grows, a consumer’s attention is only growing more scattered. Therefore, we have compiled a selection of our favourite PR campaigns that have successfully attracted the attention of the target audience.
Owning an ecommerce business can feel like a wild goose chase. Just when it feels as if everything is in its rightful place, there’s a new trend sweeping the internet, or a new kid on the block doing it better than you. Your product listings are unquestionably important for your online business, and they can be used in ways that you probably didn’t even know.
There’s rarely been a better time to start selling on Amazon, which is good, considering the amount of money you can make on the platform. But, it’s also bad because, let’s face it, any idiot with an internet connection can set up a seller’s page. Before you set out on your epic selling adventure, you need to ask yourself one simple question: how do you set yourself apart as the skilled entrepreneur you are, from those idiots with an internet connection?
Preparing descriptions of the entire catalogue of an online store is a considerable challenge, even for a larger company than ours. For our first client, a Swiss B2B firm, we developed a text style, built a management system for a large team of copywriters, and eventually helped them to launch their online sales department.
Our special project, Infographic Report Fintech Guide 2018, became a finalist for the Content Marketing Awards 2019 in the Best Special Topic Issue nomination! What is it and how one of the best examples of content in the world was created — we reveal all the secrets.
For several years in a row, Top Lead and the auditing company Baker Tilly Ukraine have been creating annual corporate magazines. In 2019, their coolness was appreciated not only by company employees but also by international content marketing specialists.