What a marketer should do to bring the company to the top ranks of online retailers? Should he/she buy a banner or YouTube advertising? There are more efficient ways of boosting online sales and all of them rely on quality content. Let’s take a closer look at the content which will transform the company into an e-commerce leader.

Infographic facilitates the perception of information by customers and investors — we’ve already reiterated on this in numerous articles and we keep explaining it to our customers.

At the particular stage, you will be so good at solving customers’ problems that they will strive to learn more about your company. Thus, it will lead them to the link "About the Company" on your website or to downloading your annual report. What will they see there?

The presentation is a perfect way to deliver a message to the audience. The main task of every presentation is to tell a story, so a presentation should be full of graphic elements and easy to understand. We can say that perfect presentation is a combination of good design and reliable and interesting information. Otherwise, the audience won’t get your idea, which is the worst scenario for any speaker. With our tips, you will make a truly impressive presentation.

Once a year every communications professional is dealing with annual report. It’s a real boot camp which will remain in the memory of even most experienced PR Director. But there’s a problem — it never attracts attention of a large audience. The project, in which communications department invests enormous amount of time and energy, almost always collects dust somewhere in the depth of "About Us’ section and rarely attracts the attention of the business audience.

Consumers are no longer paying attention to advertising. They are fed up with standard approaches in TV and print media, as well as classic billboards and online pop-ups. Content marketing is our next frontier. It’s an art of communication with your core audience without trying to sell something. If everything is going right, customers will be queuing for your product. Use these five simple steps if you want to be a Master Yoda of content marketing.

Reader’s attention is a currency used by marketers to achieve results — clicks, conversions and leads. A weak, useless, unprofessional infographics, produced only for scaling purposes will disappoint readers and corrode engagement.

If it's an image that displays and explains information quickly and clearly, it's an infographic. But we've collected some that are head-craning, eye-squinting, eyebrow-raising nightmares that leave you more confused than before you clicked 'next'. The result is an exciting gallery of infographics that tell you nothing.