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How to Make Cheeky Infographics

How to Make Cheeky Infographics

The art of creating stylish and effective infographics requires a combination of different skills. The following tips will help you create stunning infographics that transform your business.

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3 Ways to Create a Memorable PR Campaign (And 13 Good Examples From Famous Brands)

3 Ways to Create a Memorable PR Campaign (And 13 Good Examples From Famous Brands)

Every day, every person, everywhere in the world, sees several thousand advertisements. As this number of advertisements grows, a consumer’s attention is only growing more scattered. Therefore, we have compiled a selection of our favourite PR campaigns that have successfully attracted the attention of the target audience.

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To Conversion and Beyond: Make Your Product Descriptions Go That Little Bit Further

To Conversion and Beyond: Make Your Product Descriptions Go That Little Bit Further

Owning an ecommerce business can feel like a wild goose chase. Just when it feels as if everything is in its rightful place, there’s a new trend sweeping the internet, or a new kid on the block doing it better than you. Your product listings are unquestionably important for your online business, and they can be used in ways that you probably didn’t even know.

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3 Tips to Conquer Amazon: A Guide for Online Entrepreneurs

3 Tips to Conquer Amazon: A Guide for Online Entrepreneurs

There’s rarely been a better time to start selling on Amazon, which is good, considering the amount of money you can make on the platform. But, it’s also bad because, let’s face it, any idiot with an internet connection can set up a seller’s page. Before you set out on your epic selling adventure, you need to ask yourself one simple question: how do you set yourself apart as the skilled entrepreneur you are, from those idiots with an internet connection?

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Preparing 6,000 Product Descriptions for an Online Store, in Storytelling Format, in Just 8 Months — Lyreco Case

Preparing 6,000 Product Descriptions for an Online Store, in Storytelling Format, in Just 8 Months — Lyreco Case

Preparing descriptions of the entire catalogue of an online store is a considerable challenge, even for a larger company than ours. For our first client, a Swiss B2B firm, we developed a text style, built a management system for a large team of copywriters, and eventually helped them to launch their online sales department.

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Top Lead Fintech Special Issue

Top Lead Fintech Special Issue

Our special project, Infographic Report Fintech Guide 2018, became a finalist for the Content Marketing Awards 2019 in the Best Special Topic Issue nomination! What is it and how one of the best examples of content in the world was created — we reveal all the secrets.

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4 Lessons You Should Learn to Sell Like Apple and Other Tech Giants

4 Lessons You Should Learn to Sell Like Apple and Other Tech Giants

Once upon a time when somebody said the word giant, they were referring fictional big people like Goliath, the BFG, and Rubeus Hagrid. In 2019, there are real-life giants who sell things on the internet. Transnational mega-companies are making a lot of money, so it’s worth taking a look at exactly how they are doing it.

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Make Ecommerce Fabulous Again: How to Eliminate Shopping Cart Abandonment

Make Ecommerce Fabulous Again: How to Eliminate Shopping Cart Abandonment

With the world of selling shifting beneath them, modern ecommerce businesses need to find ways to stay on their feet. High rates of shopping cart abandonment are a symptom of a failing webshop. Luckily, there are ways to overcome it.

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Don’t Just Sell Products, Narrate Them: How to Make a Good Storytelling Product Description

Don’t Just Sell Products, Narrate Them: How to Make a Good Storytelling Product Description

There are countless ways to make your products more attractive to customers: by putting together a short educational video, drawing detailed illustrations, or conjuring insightful infographics. Each one of these methods has its own advantages and disadvantages, but we’re here to tell you a cost-effective way of providing each one of your products with a unique identity. "So what’s the secret?" we hear you ask. It all lies in a good story.

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