A Month of Content Ideas for Business
Business remains inactive, lockdown continues, but this is not the reason to do nothing. Why not to do some marketing, get rid of blockages on social networks, build a content plan, and, finally, start creating that content? When, if not now?
To make it easier for you, we have prepared a content ideas calendar for the month! Content, of course, can be prepared arbitrarily, the main thing is actually to do it. You have to decide where to place it taking into account the preferences of your audience.
Micro Content Week
Start with micro content: simple graphs and charts, short posts etc. Such content does not require much preparation time, yet it might be well shared on Facebook or Instagram.
Monday: a quote
So you've found The quote. Sharing it is a good idea, but there is a risk that no one will notice that. Then put that quote on a bright background, or on an image. Now it will definitely attract attention.
Tuesday: a case study
It can be some situation or a story of a company or a person you can learn from. Each case study should be like a fable — with "morality" at the end. For example, there was a problem and then came a solution; conclusion — never do this.
Wednesday: a chart of the day
There is a lot of news around, so why not to pick the best one and turn it into a chart? This can be a regular bar or pie chart.
Thursday: a poll
It"s a good interactive tool for engaging with your audience. Ask people how they spend their free time, what content they miss, how much time they spend watching TV shows etc. Polls are never-ending box of content ideas, and a reliable way to understand what your audience has on mind.
Friday: an infographic
Let's say you have data and some related story to tell. You won"t find better way to introduce both at ones than infographics. It is an extremely effective tool to explain something complex in a simple, visually attractive language. Did you know that infographics fight the coronavirus with its beauty?
Analytical Content Week
Analytical content demonstrates your expertise best, so it is a must.
Monday: a scheme
Let's say you want to explain something about your business, whether it"s a business model or value chain. The simplest way is to depict it schematically. "Thank you for being concise and clear", — your audience will say.
Tuesday: an illustration
Making illustration is easy, take notes. You will need 1 smartphone to make the photo; 1 own opinion to share. Mix, serve hot. There are, of course, other ways, for example, to draw something eye-catching in Paint or Illustrator. Remember, message is the key.
Wednesday: a map of the day
Similar to a chart of the day, but with map… any map you like. People like maps.
FAQ is a list of common questions about your business with clear answers to them.
Friday: a charticle
A charticle is a beautiful union of words "chart" and "article".This is a specific type of written content strongly relying on analytics and graphs (read more about charticles).
Fun Content Week
This week, you could rotate both fun and useful content
Monday: a meme
Memes are some pictures, photos, or expressions that suddenly become popular on the Internet. A funny and trendy meme in your news feed can delight the audience and widen brand loyalty.
Tuesday: Behind-the-scene pic
Behind-the-scene pics add a human element to your brand. Just post a photo where you work with a kitty on your shoulder. Like and subscriptions are guaranteed.
Wednesday: a GIF
GIFs are fantastic. They are better than image, but cheaper than video. And all you need to create a great piece of content is a clever one-liner and a witty GIF.
Thursday: a carousel
A carousel is a versatile tool you can use to boost engagement. It allows you to put up to 10 images or videos in one post on Instagram or Facebook. Internet is full of ideas on how to use a carousel, for example, you can make a before-and-after post or cut infographics you made into neat pieces.
Friday: a guideline
This might be a graphic instruction on how to do something or a list with useful tips.
Video Content Week
At the end of the month you could add some action. It is time for video content, which could be anyway slightly mixed with other types of content.
Monday: a vlog
It's like selfie… but lasting and talking selfie. Vlog is excellent for an instant reaction to some event — just record your opinion on the camera. Or you prefer more engaging conversation? No probs, run a stream, talk to people live: answer some questions, make a new project announcement, or share some thoughts.
Tuesday: a checklist
A checklist is a list of what you need to do to get a certain result. For example, survive the lockdown without going crazy. This is an extremely helpful and appreciable piece of content. Even governments create checklists. Thus you can do one for your own needs (webinar preparation checklist), and one for the audience (lockdown shopping checklist).
Wednesday: video/motion graphics
It's like infographics, but much better. This kind of content admirably conveys information and drives curiosity. Of course, we all strive to make beautiful videos similar to Kurzgesagt. Anyway, it"s ok to start with something simple, made, for example, in Powerpoint.
Thursday: a presentation (one-pager/whitepaper)
It could be one or a series of slides where you explain a business, product or service. Such a presentation doesn"t have to sell anything, just put there useful or educational content, and it would serve as a lead generation tool.
Friday: a webinar
If you have a competence you want to share, now is the best time to do this. Plan and run a webinar. The audience will appreciate your knowledge.