Top Lead Fintech Special Issue
Our special project, Infographic Report Fintech Guide 2018, became a finalist for the Content Marketing Awards 2019 in the Best Special Topic Issue nomination! What is it and how one of the best examples of content in the world was created — we reveal all the secrets.
In the beginning was an idea — figure out what Fintech is
The problem — the world has not yet decided what it is
A typical definition of Fintech is dull and vague
Puzzles do not constitute a comprehensive picture
Thus we rolled up our sleeves and started sorting everything out
The best way to explain complex things is to draw them. Therefore, we decided to depict Fintech using infographics.
We drew all the components of Fintech
It was a real challenge — before Top Lead, no one has tried to draw Fintech.
Depicted the global market
We reinterpreted Fintech as a value chain
Whilst statistics were introduced juicier than ever
History is also important. Hence we designed fancy timelines
And made vivid comparisons
The most difficult thing was to visualize the processes
However, we managed that as well
And we decided to share the result with the world. As it turned out — successfully
One of the best content projects in the world is available by the link.