In the rapidly evolving IT industry, the art of selling tech solutions is undergoing a transformation. Gone are the days when technical teams were the sole decision-makers in IT purchases. Today, C-Level executives play a crucial role in this process, necessitating a shift in sales strategies. How do you, as a sales professional, communicate the value of complex IT solutions to these top executives, particularly those without a technical background? The answer lies in the power of visualization.
Our team got Special Recognition in the Agency of the Year category at the Content Marketing Award 2023, and two of our works were finalists in the Visual Storytelling — Best Infographic Series category. We were the only company in Ukraine and Eastern Europe to receive these awards.
Big data is a secret communication resource that almost every company has but often remains underestimated. How can you use it for your business? Here are some real-life examples.
Two of our projects are among the best in the world in the Visual Storytelling — Best Infographic Series nomination.
A Content Marketing Awards finalist reviews the work of a Content Marketing Awards winner.
Does it seem that communicating complex topics always requires complex solutions? In this short article, we'll provide seven examples showing this is not true. We'll prove that even the most complex issue can be turned into one (or few) pieces of content that will take a short time to process, save you time, and still bring excellent results.
That's why you need to make case studies! Our Deputy CEO's reaction to the Content Marketing Institute's article on case studies. With our examples.
A small case study of our latest project for Luxoft and a few conclusions that will help you in communications.
Grant programs in Ukraine play an important role in promoting various initiatives and projects that aim to improve the lives of Ukrainians. However, these programs are not without their flaws. By addressing these mistakes, grant programs in Ukraine can become more effective in promoting their programs and ultimately make a greater impact on the lives of Ukrainians.