How to Create Truly Badass Infographic
The art of creating well designed and winning infographics requires a combination of skills. Follow these tips for creating knockout infographics that will have a massive effect on your business.
Infographic comes in all shapes and sizes. Of course, there are certain number of rules in the infographic world but the first step is to have a look and keep in mind types and broad categories.
A charticle is a combination of graphics, text and images that takes the place of a full article. While a simple article can use visual elements to "dilute" text, a charticle will place primary emphasis on visual flair. Charticle should be described as a detailed analysis transformed into visual form, with all relevant text and data included. Every analytical article can be transformed into charticle, text can be divided into semantic units and specific infographic slides created.
Visual approach allows authors to "drive" the reader through the process using visual stimulation to overcome the barriers that are often created by large and complicated articles. Charticle is a particularly effective tool in large written reports.There"s a great way to break up the flow and grab readers" attention.
Producing effective charticles is a time-consuming business. The average charticle will take far longer to produce than a similar amount of content prepared in written form. Effective charticles are a great way of improving your company profile and reaching new clients. The combination of visualized material and text will also serve to satisfy fans of both visual and textual interpretation.
Large reports take time to prepare and it"s reasonable to ask whether it"s a useful way of spending money. Often there"s a huge scope of information and data, especially if you use infographic to demonstrate every single aspect of a major corporate report or academic study. The size can be intimidating, but infographic reports are nevertheless far more accessible than 200 page reports featuring occasional graphs. Format of an infographic report is most effective when used to demonstrate complex results in a most simple ways. Here"s an example of large project where heavy agricultural report was transformed into infographic handbook.
Some people believe that successful videos should be short, while others think that perfect video length is about two minutes. It"s true for ads and music videos but not for videographics — motion graphic video explanation based on infographic elements. Such videos can be ten minutes long or even longer if they have the right pace and direction.
As you may know videos are dominating social media channels and media outlets all over the world. There"s a list of obvious advantages of videos over still images. Videos are eye-catching and dynamic and allow author to develop specific narration and lead the audience through a series of ideas in ways that aren"t always possible with static graphic elements. But video production cost a fortune. If you are ready to spent time and money, then you should think about video as an effective marketing and viral tool and check out our videographics.
Infographic is becoming increasingly indispensable tool in a process of communication between business and potential client. It allows person to consume complex information in an easy way and create expectations of convenience. A perfectly designed infographic is much better than a long and detailed article. Especially taking into account a fact that we are all in a hurry and don"t have enough time to read long articles.
As we all rush to embrace infographics, there is a risk that we could fall into a trap of assuming that all infographics are winners. Visually weak or complex infographics can seriously damage brand reputation. Good infographic is a simple infographic which feature simple design and clear informational messages. Here"s where difficulty begins. Every designer will confirm that achieving simplicity is not simple. It"s crucial to be original and to avoid recreating existing infographic design. Be creative, keep it simple and be original. These are tips for creating successful infographic.
Wanna a big badass infographic? Check out for more in our portfolio.