Once a year every communications professional is dealing with annual report. It’s a real boot camp which will remain in the memory of even most experienced PR Director. But there’s a problem — it never attracts attention of a l
Consumers are no longer paying attention to advertising. They are fed up with standard approaches in TV and print media, as well as classic billboards and online pop-ups. Content marketing is our next frontier. It’s an art of c
Did you know that in addition to case-studies and white papers that has to be created from scratch, you can generate leads with existing content — analytical reports.